--- title: "Belianin Knows" url: https://belianinknows.com/ description: "Experienced iGaming leader, strategist, marketer and Chief Commercial Officer at PMI." --- # Belianin Knows Monday, 15 May 2023 ## [Breaking The Mould](https://belianinknows.com/2023/05/breaking-the-mould/) Knowledge in iGaming is a closely guarded secret and rarely shared. I’m breaking that pattern by sharing insights from my 15 years in the industry on marketing, business strategy, growth, market entry, leadership, and building high-performance teams. My passion: Increasing GGR and building a stronger iGaming community. Posted by Belianin Knows at 09:12 · Labels: [business strategy](https://belianinknows.com/labels/business-strategy/), [leadership](https://belianinknows.com/labels/leadership/), [marketing](https://belianinknows.com/labels/marketing/) · [Permalink](https://belianinknows.com/2023/05/breaking-the-mould/) ## New on the site [01**How Online Betting Odds Work for Small Teams**Sep 14, 2026](https://belianinknows.com/how-online-betting-odds-work-guidance-for-small-teams/) [02**5 WhatsApp Business API Platforms Worth Shortlisting for Team Collaboration**Sep 10, 2026](https://belianinknows.com/5-whatsapp-business-api-platforms-worth-shortlisting-for-team-collaboration/) [03**Best Sweepstakes Casinos for Free Sweeps Coins (2026)**Aug 21, 2026](https://belianinknows.com/best-sweepstakes-casinos-for-free-sweeps-coins-2026/) [04**Why Is SweepsPulse the Best for Social Casino Games?**Aug 17, 2026](https://belianinknows.com/why-is-sweepspulse-the-best-for-social-casino-games/) [05**Best Sweepstakes Casinos for US Players (2026)**Aug 17, 2026](https://belianinknows.com/best-sweepstakes-casinos-for-us-players-2026/) [06**Why Is Kanggiten the Best for Custom Sports Betting?**Aug 15, 2026](https://belianinknows.com/why-is-kanggiten-the-best-for-custom-sports-betting/) [07**How to Choose the Best Sweepstakes Casinos for Promo Codes**Aug 15, 2026](https://belianinknows.com/how-to-choose-the-best-sweepstakes-casinos-for-promo-codes/) [08**Who's the Best for Robust Payment Processing: SkillOnNet vs Kanggiten**Aug 08, 2026](https://belianinknows.com/who-s-the-best-for-robust-payment-processing-skillonnet-vs-kanggiten/) [09**VIP Rewards: What to Look for in a Sweepstakes Casino**Aug 07, 2026](https://belianinknows.com/vip-rewards-what-to-look-for-in-a-sweepstakes-casino/) [10**Playtech vs Kanggiten for Sportsbook Software**Aug 07, 2026](https://belianinknows.com/playtech-vs-kanggiten-for-sportsbook-software/) More [11**How to Choose the Best Sweepstakes Casinos for Free Play**Aug 04, 2026](https://belianinknows.com/how-to-choose-the-best-sweepstakes-casinos-for-free-play/) [12**Who's the Best for White-Label I Gaming Software: SkillOnNet vs Kanggiten**Aug 04, 2026](https://belianinknows.com/who-s-the-best-for-white-label-i-gaming-software-skillonnet-vs-kanggiten/) [13**SweepstakesTable for Crypto Withdrawals: Why It's the Best Choice**Aug 02, 2026](https://belianinknows.com/sweepstakestable-for-crypto-withdrawals-why-it-s-the-best-choice/) [14**How to Choose the Best Sweepstakes Casinos for Legit Payouts**Aug 02, 2026](https://belianinknows.com/how-to-choose-the-best-sweepstakes-casinos-for-legit-payouts/) ## [Join The 1% Club](https://belianinknows.com/2023/05/join-the-1-percent-club/) Newsletter Enjoyed By Industry Leaders If you want exclusive insights that can help you drive growth in your iGaming business, then subscribe to my newsletter. You’ll get solutions to your real-world challenges and frameworks that inspire you to think smart and move fast. This newsletter is your new competitive advantage. Posted by Belianin Knows at 08:40 · Labels: [growth](https://belianinknows.com/labels/growth/), [marketing](https://belianinknows.com/labels/marketing/) · [Permalink](https://belianinknows.com/2023/05/join-the-1-percent-club/) ## [Projects To Build A Better iGaming Community](https://belianinknows.com/2023/05/projects-to-build-a-better-igaming-community/) Inspired by layoffs in my current company and the industry overall, I’ve created a list of all the job opportunities currently available in iGaming. [iGaming jobs](https://belianinknows.com/igaming-jobs/) Posted by Belianin Knows at 08:05 · Labels: [community](https://belianinknows.com/labels/community/), [growth](https://belianinknows.com/labels/growth/) · [Permalink](https://belianinknows.com/2023/05/projects-to-build-a-better-igaming-community/) Monday, 17 April 2023 ## [What A Market Entry Checklist Actually Covers](https://belianinknows.com/2023/04/what-a-market-entry-checklist-covers/) Market entry work is often described as a licensing exercise, and licensing is only the first column of it. A licence establishes that an operator may take a bet in a territory. It says very little about whether the operator can take payment, resolve a dispute, advertise, or reach a player in a language they read comfortably. [Read on: What A Market Entry Checklist Actually Covers](https://belianinknows.com/2023/04/what-a-market-entry-checklist-covers/) Posted by Belianin Knows at 11:15 · Labels: [business strategy](https://belianinknows.com/labels/business-strategy/), [market entry](https://belianinknows.com/labels/market-entry/) · [Permalink](https://belianinknows.com/2023/04/what-a-market-entry-checklist-covers/) Monday, 3 April 2023 ## [Revenue Share, CPA And Hybrid Affiliate Deals](https://belianinknows.com/2023/04/revenue-share-cpa-and-hybrid-deals/) Three deal shapes cover almost all affiliate activity in this industry, and each moves risk to a different side of the table. Revenue share pays a percentage of the value a referred player generates over time. Cost per acquisition pays a fixed amount once a referred player meets a defined qualifying action. Hybrid deals pay a smaller fixed amount plus a smaller share. [Read on: Revenue Share, CPA And Hybrid Affiliate Deals](https://belianinknows.com/2023/04/revenue-share-cpa-and-hybrid-deals/) Posted by Belianin Knows at 09:50 · Labels: [growth](https://belianinknows.com/labels/growth/), [marketing](https://belianinknows.com/labels/marketing/) · [Permalink](https://belianinknows.com/2023/04/revenue-share-cpa-and-hybrid-deals/) Friday, 31 March 2023 ## [Reading GGR And NGR Without Confusing Them](https://belianinknows.com/2023/03/reading-ggr-and-ngr/) Gross gaming revenue is the simplest number an operator produces: everything staked minus everything returned as winnings, before anything else is taken out. It is a measure of how much play a product held, and nothing more than that. Because it sits so early in the chain, it moves with volume, with margin on the games in the mix, and with luck over short windows, which is why a single week of it tells almost nothing. [Read on: Reading GGR And NGR Without Confusing Them](https://belianinknows.com/2023/03/reading-ggr-and-ngr/) Posted by Belianin Knows at 10:30 · Labels: [business strategy](https://belianinknows.com/labels/business-strategy/), [growth](https://belianinknows.com/labels/growth/) · [Permalink](https://belianinknows.com/2023/03/reading-ggr-and-ngr/) Monday, 27 March 2023 ## [Retention Is A Lifecycle Problem, Not A Bonus Problem](https://belianinknows.com/2023/03/retention-is-a-lifecycle-problem/) When retention numbers fall, the first instinct is usually to increase bonus spend. That instinct treats a lifecycle problem as a pricing problem, and it tends to buy a short recovery at a permanently higher cost, because players who return for an increased offer have been taught what returning is worth. [Read on: Retention Is A Lifecycle Problem, Not A Bonus Problem](https://belianinknows.com/2023/03/retention-is-a-lifecycle-problem/) Posted by Belianin Knows at 10:05 · Labels: [growth](https://belianinknows.com/labels/growth/), [marketing](https://belianinknows.com/labels/marketing/) · [Permalink](https://belianinknows.com/2023/03/retention-is-a-lifecycle-problem/) Monday, 20 March 2023 ## [Safer Gambling As An Operating Requirement](https://belianinknows.com/2023/03/safer-gambling-as-an-operating-requirement/) Safer gambling is frequently organised as a compliance function reporting on whether required tools exist. Deposit limits exist, self-exclusion exists, reality checks exist, and the report is complete. That framing describes availability rather than effect, and availability is the easier half. [Read on: Safer Gambling As An Operating Requirement](https://belianinknows.com/2023/03/safer-gambling-as-an-operating-requirement/) Posted by Belianin Knows at 09:20 · Labels: [business strategy](https://belianinknows.com/labels/business-strategy/), [leadership](https://belianinknows.com/labels/leadership/) · [Permalink](https://belianinknows.com/2023/03/safer-gambling-as-an-operating-requirement/) Monday, 13 March 2023 ## [How iGaming Teams Are Usually Structured](https://belianinknows.com/2023/03/how-igaming-teams-are-structured/) Most operators settle into one of two shapes. The first organises around function: acquisition, retention, product, payments, compliance and support each run as a central group serving every market. The second organises around market: each territory runs its own small version of the whole operation, with a thin central layer holding the platform. [Read on: How iGaming Teams Are Usually Structured](https://belianinknows.com/2023/03/how-igaming-teams-are-structured/) Posted by Belianin Knows at 11:40 · Labels: [high-performance teams](https://belianinknows.com/labels/high-performance-teams/), [leadership](https://belianinknows.com/labels/leadership/) · [Permalink](https://belianinknows.com/2023/03/how-igaming-teams-are-structured/) Monday, 6 March 2023 ## [Licensing Jurisdictions And What Changes Between Them](https://belianinknows.com/2023/03/licensing-jurisdictions-and-what-changes/) Licensing regimes differ far more in their ongoing obligations than in their entry requirements, which is the opposite of how they are usually compared. Entry costs and timelines are published and easy to put in a table. The obligations that follow are where the operating cost actually sits. [Read on: Licensing Jurisdictions And What Changes Between Them](https://belianinknows.com/2023/03/licensing-jurisdictions-and-what-changes/) Posted by Belianin Knows at 10:15 · Labels: [business strategy](https://belianinknows.com/labels/business-strategy/), [market entry](https://belianinknows.com/labels/market-entry/) · [Permalink](https://belianinknows.com/2023/03/licensing-jurisdictions-and-what-changes/) Monday, 27 February 2023 ## [Payments And Localisation In A New Market](https://belianinknows.com/2023/02/payments-and-localisation-in-a-new-market/) Payment acceptance is the quietest reason a market launch underperforms. The product works, the advertising works, players arrive, and a meaningful share of them fail to complete a first deposit because the methods offered are not the methods they use. The failure looks like weak demand in the funnel and is nothing of the sort. [Read on: Payments And Localisation In A New Market](https://belianinknows.com/2023/02/payments-and-localisation-in-a-new-market/) Posted by Belianin Knows at 09:35 · Labels: [growth](https://belianinknows.com/labels/growth/), [market entry](https://belianinknows.com/labels/market-entry/) · [Permalink](https://belianinknows.com/2023/02/payments-and-localisation-in-a-new-market/) Monday, 20 February 2023 ## [Reading A Job Ad In iGaming](https://belianinknows.com/2023/02/reading-a-job-ad-in-igaming/) Job advertisements in this industry share a vocabulary that can obscure what the role involves. The same title covers materially different work depending on whether the employer is an operator, a supplier, an affiliate business or a platform provider, and the advertisement often does not say which. [Read on: Reading A Job Ad In iGaming](https://belianinknows.com/2023/02/reading-a-job-ad-in-igaming/) Posted by Belianin Knows at 12:05 · Labels: [community](https://belianinknows.com/labels/community/), [high-performance teams](https://belianinknows.com/labels/high-performance-teams/) · [Permalink](https://belianinknows.com/2023/02/reading-a-job-ad-in-igaming/) Monday, 13 February 2023 ## [What A Community-Sourced List Can And Cannot Do](https://belianinknows.com/2023/02/what-a-community-sourced-list-can-do/) A list of openings maintained by the people who read it has one advantage that no automated aggregator matches: entries arrive from people who know the market, often before a role reaches a general job board, and the obviously wrong ones get corrected quickly because someone reading the list recognises the problem. [Read on: What A Community-Sourced List Can And Cannot Do](https://belianinknows.com/2023/02/what-a-community-sourced-list-can-do/) Posted by Belianin Knows at 10:50 · Labels: [community](https://belianinknows.com/labels/community/) · [Permalink](https://belianinknows.com/2023/02/what-a-community-sourced-list-can-do/) Monday, 6 February 2023 ## [Briefing A Marketing Team Without Micromanaging It](https://belianinknows.com/2023/02/briefing-a-marketing-team/) A brief that specifies the execution removes the reason for hiring the team. A brief that specifies only the target removes the ability to judge the work before it runs. The space between those two failures is narrower than it sounds, and most briefs land in one of them. [Read on: Briefing A Marketing Team Without Micromanaging It](https://belianinknows.com/2023/02/briefing-a-marketing-team/) Posted by Belianin Knows at 09:05 · Labels: [leadership](https://belianinknows.com/labels/leadership/), [marketing](https://belianinknows.com/labels/marketing/) · [Permalink](https://belianinknows.com/2023/02/briefing-a-marketing-team/)